Permanent Makeup & Microblading

Before scheduling your consultation we kindly ask you to read our FAQ. We want to provide our future clients with as much important information as we can. This will allow you to better understand what to expect out of permanent makeup and to know about our extremely high standards in your procedures.

EVERYTHING! Besides our personal customer approach, incredible service and unique permanent makeup techniques, we are proud to offer our clients THE BEST quality pigments/colors anywhere.

These pigments will never turn red, green, blue, purple or grey. The quality of pigments that go into your skin is one of the most important things in permanent makeup. Our clients at Brow Design By Dina will never suffer from unmatched color, undesired shape or pain during the procedure. Brow Design by Dina is one of the only places in the United States that offers their clients a 3D sketch, on all procedures, so you can see the exact result before you get it done.

Your unique, one of a kind, permanent makeup experience includes the following:

  • Unmatched personal customer approach
  • Beautiful atmosphere
  • Incredible service
  • Unique 3D virtual design available only at Brow Design By Dina. ( Eyebrows- all techniques, lips-all techniques, eyelash enhancement, scalp)
  • Highly sanitized environment
  • Only the best plant based, elite products
  • Our unique, signature techniques only found at Brow Design By Dina
  • After care kits
  • …and so much more

Cost for permanent makeup cosmetics will depend on many factors. Here are a few…

  • TRAINING LEVEL: It will be a huge price difference if you get your permanent makeup done by PMU artist, PMU master or PMU expect. This adds to the cost of procedures.
  • LEGAL FACTORS: Legal permanent makeup facilities are registered with the state and have a permit to operate from the Louisiana Department of Health. This license comes with annual fees and taxes to the state. This adds to the cost of procedures.
  • INSURANCE: All legal PMU facilities and artists should have the proper insurance to be allowed to perform permanent makeup cosmetics. This adds to the cost of procedures.
  • MEDICAL WASTE: All legal facilities the performs procedures which could result in bleeding are required to have a medical waste contract. This adds to the cost of procedures.
  • EDUCATION: The education of the PMU technician will play a big role in the cost. If the technician participates in annual continuing medical education conferences and stays current on the latest products and techniques, to make sure they are giving their clients the very best, this will add to the cost of procedures.
  • CERTIFICATIONS: PMU procedures are performed slightly different around the world. If your PMU technician has travelled and received international training, this will add to the cost of procedures.
  • PRODUCTS: PMU shops that use only high quality, safe, top level products, i.e. pigments, machines, needles, anesthetics, etc., spend much more money on these products. This will add to the cost of procedures.
  • TECHNIQUES: If you PMU technician has stayed current on the best, latest techniques and provides more individualized, customized procedures, this takes significantly more time. This will add to the cost of procedures.

Great question! As many of you already know most permanent makeup shops do not perform PMU repairs. There is a huge difference between repairing an existing PMU procedure and removing and existing PMU procedure. Under Louisiana State Department Of Health guidelines, all removals must be performed by a physician or under the direct supervision of an “on site“ physician. This includes removals by salt, acid, laser, or surgical excision. All of these removals fall outside of the scope of a permanent makeup artist license. Tattoo removal by non-physicians in Louisiana is a violation of the criminal code. As a result of these guidelines PMU artists are limited to repairs only.

Very few PMU artist perform repairs for the following reasons:

  • Very time consuming, requiring multiple sessions.
  • Very difficult to fix someone else’s mistake.
  • Very difficult to change and existing shape.
  • Often different pigments do not work well together.
  • Very difficult to lighten a dark or black brow without removal.
  • Very difficult to repair inks that have faded into purple, red, blue, green, orange, pink and grey.
  • Artistic ability of PMU artist must be extremely good.
  • Final results often not perfect, which we strive for here at Brow Design By Dina.
  • Many PMU artist do not have enough experience with color theory, skin undertones and facial anatomy to make these repairs successful.

At Brow Design By Dina you can feel comfortable that Dina’s knowledge, experience and confidence level are such that most repairs here are successful. Unfortunately, there are some brows that are not able to be repaired and those must be removed by a physician. Bottom line, please do your homework prior to getting any permanent makeup procedures!

For more information about removals visit:

Color is one of the most controversial and hotly debated topics in permanent makeup.

In order for a master to pick the right color for you, they must know Color Theory!
Whether they know how to lay out hair strokes or not, choosing the correct pigment is half the battle. Many salons just swab the pigment color on the clients forehead to see if it matches their current hair color. The problem with this is the Permanent Makeup artist is not taking into account how this pigment will interact with the skin undertones. This technique will often produce the wrong color for you.

Nobody wants to leave a permanent makeup facility with red or blue eyebrows, unfortunately, it’s all to common.
I often hear my clients tell me they are afraid of their brows or lips not matching their skin properly. They always tell me of someone they know, who had a procedure and the brows turned blue or red after a short while. This may be due to the permanent makeup artist not having a full understanding of color theory and skin undertones or the artist has poor technique and goes too deep into the skin.

In addition to a developed eye and good taste, the master needs extensive knowledge in the field of color theory.
This knowledge will allow the artist to better understand what colors go with the clients skin, how the pigment will react with the skin and how to avoid unnatural looking shades. The master must anticipate the result, as if looking into a magic ball, but the only magic ball the master will have is their knowledge of color theory and experience.

As a permanent makeup master and an instructor I have many years of experience, a clear understanding of color theory and I do not guess at the outcome of my work. Knowledge is our excellence.

Permanent makeup pigments are very different from tattoo inks! PMU pigments are designed to fade over time. Tattoo inks are very vivid and designed to last! So they are actually permanent.


At Brow Design By Dina we only use “organic” 100% plant based pigments. We are proud to be the only PMU clinic in Louisiana offering our clients the finest Permanent Makeup products from Switzerland, Israel and Germany!

  • Microscopic skin texture (dry, oily, wrinkled, smooth, dehydrated, etc.) can cause different results, even if the same technique is used.
  • Young skin is compact, elastic, even and with intense cellular activity.
  • Older skin has slower metabolic processes. Their skin is less elastic, more dehydrated and becoming progressively thinner and cooler in the undertone.

The length of time a permanent makeup procedure will last depends on the technique you chose and how deep the pigment is implanted in the skin. In addition, the pigment used by the PMU artist (organic vs. non-organic) can have an effect on how long the procedure will last. Remember, from a purely aesthetic point of view, the longer lasting procedures do not always mean a better procedure.

I always say that healthy permanent makeup must fade over time and become more invisible the longer you wear it, averaging 10 – 18 months. Due to the aging process, your permanent eyebrows can also change and become a different shape. You want to be able to make adjustments to faded PMU shape due to drooping or aging of the skin, lift your eyebrows or change pigment color.

Your face is unique, no one has the same forehead, symmetry of the face or bone structure. Many ladies leave with eyebrows that are too big, to wide or too narrow for their face. A perfect permanent eyebrow procedure is more than just ART, it is a SCIENCE. The true PMU artist can and should be able to see potential changes in the face years later. These facial changes would be due to changes in bone structure, muscles, skin, existing wrinkles and most importantly future wrinkles!

At Brow Design By Dina we take our clients very seriously, especially when it comes to choosing your “own” perfect eyebrow shape. Every single brow is custom designed for each individual client. We spend a lot of time with our clients creating a perfect shape, discussing major details, and of course, giving OUR CLIENTS an opportunity to be completely involved in creating and choosing their own look. That’s what makes our clients happy, and that’s what we truly want – to help them get their desired look!

Brow Design By Dina offers our clients different techniques including:

  • Powder Brows
  • Microblading
  • Shading
  • Ombré

Dina will provide hair simulation and multi – dimensional color with each technique. Your skin type, undertone, lifestyle and eyebrow preferences will be evaluated. This and many other details will be discussed on your consultation visit. Dina will customize your brow technique and design it to fit your look and lifestyle.

Because of scabbing involved in the healing process you will loose about 60% of the color. The pigment that was implanted into the epidermis and dermis is deposited inside cells. A transformation process will cause the color to lighten in tone. After the skin cells dry and fall off, the color will fade and new pigment will need to be placed into the skin. This process will take between 4 and 6 weeks, depending on the skin condition. The technician will then be able to repeat the procedure to complete the look.

Microblading or eyebrow embroidery, is a new, manual method to implant color into the skin. It is considered to be semi- permanent and performed with a manual tool and blade. The technician creates fine micro-cuts into the skin to get natural looking lines (hair stroke). Results can last from 7 month to a year depending on the skin type and skin condition. (More information about Microblading is available HERE).

Microblading is not suitable for all clients and all skin types. This technique is only recommended for young to medium age clients with normal skin types. This is NOT suitable for clients with extremely oily skin or older clients with thin or sensitive skin.

We do not perform Microblading technique on clients who are a type 1, 5 or 6 on the Fitzpatrick scale due to the very delicate skin type. These clients have a higher risk of complications. (more information about the Fitzpatrick scale skin classification is available HERE.)

No. Unfortunately this technique is not for you. You can qualify for other techniques, such as soft powder brows.
(for more information about powder brows please go HERE.)

Go to www.mrisafety.com for lots of information. By all means get an MRI if you need one. Temporary tingling or burning sensations have been reported and women report they use a cool, wet cotton round placed over the eyes. New MRI equipment rarely causes any problem. At Brow Design By Dina none of our pigments contain any metal. All of our pigments are plant based and all natural.

Lip Blush: 12 month +
Ombre Lips: 12 month +
3D Candy Lips: 36 month +

You have probably heard many different terms used to describe Micropigmentation, such as; cosmetic or medical tattooing, semi permanent makeup, permanent makeup and cosmetic micropigment. All of these terms can be used interchangeably with Micropigmentation. These are all a form of tattooing. MICROPIGMENTATION is the ART and SCIENCE of implanting color into your skin. It’s achieved by inserting pigments into the epidermal or dermal layers of the skin. Tattooing is an art that can be traced back thousands of years, but permanent makeup has only been around since the end of the 20th century.

Over the past 10 – 15 years, there has been significant improvement in the permanent makeup world. We have better technologies, better pigments, better equipment, all designed to make permanent makeup safer, easier and with much better outcomes.

  • Hide visual flaws
  • Saves you time
  • Maintains that fresh makeup look all day long
  • Create a look of thicker hair
  • Add moles or freckles to your look
  • Have a fresh, natural “NO MAKEUP” look or “WAKE UP with MAKEUP”
  • Sensitive skin or allergies to over the counter products
  • You wear glasses or contact lenses making it difficult to apply perfect makeup
  • No smearing, no disappearing Active, outdoor lifestyles
  • Arthritis or painful hands
  • Aging changes
  • Hair loss from alopecia, chemotherapy,
  • Accidents, burns or cosmetic surgery
  • Color correction. Scar camouflage, breast areola loss.

Dear Clients!

Thank you very much for looking at Brow Design by Dina and thinking of us to participate in your future beauty transformation.

Here at Brow Design by Dina, I strive to provide my clients with a unique, one of a kind, permanent makeup experience. I have dedicated myself to the pursuit of perfection on each one of my clients.

It is a joy and a dream to serve so many of you and for you to allow me to help make your dreams and mine come true. I have always dreamed of creating something so special and beautiful, that everyone will love and enjoy, and to provide my community with nothing but the best in every way. And today, I feel humbled and grateful to be everyone’s choice for so many years.

Dina Richardson